Privacy Policy

Last updated: [March 19, 2026]

Your Fitness Hub operates this website and store, including all related information, content, features, tools, products, and services, in order to provide customers with an online shopping experience.

This Privacy Policy explains how we collect, use, store, and share your personal information when you visit our website, place an order, contact us, create an account, or otherwise interact with our services.

By using our website, you acknowledge that you have read and understood this Privacy Policy.

If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will apply in relation to the collection, use, and processing of your personal information.

1. Personal Information We Collect

When we refer to “personal information”, we mean information that identifies you or can reasonably be linked to you.

Depending on how you interact with our website and services, we may collect the following types of personal information:

• Contact details, including your name, billing address, shipping address, email address, and phone number.
• Order and transaction details, including products viewed, added to cart, purchased, returned, exchanged, or cancelled.
• Payment information, including payment method, payment confirmation, transaction details, and billing information. Card payments are processed securely by our payment providers and we do not store full card details.
• Account information, including your username, password, preferences, saved details, and account settings.
• Customer support information, including any details you provide when contacting us by email, contact form, phone, live chat, or other communication methods.
• Device and technical information, including your IP address, browser type, device type, operating system, network information, and unique device identifiers.
• Website usage information, including how you interact with our website, pages viewed, links clicked, time spent on pages, products viewed, and other browsing activity.
• Marketing preferences, including your email subscription status, advertising interactions, and communication preferences.

2. How We Collect Personal Information

We may collect personal information from the following sources:

• Directly from you, when you place an order, create an account, contact us, complete a form, subscribe to emails, or provide information through our website.
• Automatically through our website, including through cookies, pixels, analytics tools, and similar technologies.
• From service providers, including payment processors, delivery partners, website platforms, analytics providers, customer support tools, and marketing platforms.
• From third-party partners, where permitted by law, such as advertising platforms, fraud prevention services, review platforms, or fulfilment partners.

3. How We Use Your Personal Information

We use your personal information for the following purposes:

3.1 To Provide and Improve Our Services

We use your personal information to:

• Process and fulfil your orders.
• Take payments and confirm transactions.
• Arrange shipping, delivery, returns, replacements, and exchanges.
• Manage your customer account.
• Provide customer support.
• Respond to your enquiries.
• Keep records of purchases, returns, and communications.
• Improve our website, products, customer experience, and services.
• Personalise your shopping experience, such as showing relevant products or remembering your preferences.

3.2 Marketing and Advertising

Where permitted by law, we may use your personal information to send marketing communications and show you relevant advertising.

This may include:

• Email marketing.
• Promotional offers.
• Abandoned cart reminders.
• Product recommendations.
• Retargeting adverts on platforms such as Google, Meta, or other advertising networks.
• Measuring the performance of our advertising campaigns.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in our emails or by contacting us.

Even if you unsubscribe from marketing, we may still send you service-related messages about your orders, account, delivery, returns, or customer support enquiries.

3.3 Security and Fraud Prevention

We use personal information to help protect our business, customers, website, and services.

This may include:

• Detecting and preventing fraud.
• Verifying transactions.
• Protecting against unauthorised access.
• Investigating suspicious activity.
• Securing customer accounts.
• Preventing misuse of our website or services.

3.4 Communicating With You

We use your personal information to communicate with you about:

• Your orders.
• Delivery updates.
• Returns and refunds.
• Warranty claims.
• Customer service enquiries.
• Account notifications.
• Important policy or service updates.

3.5 Legal and Compliance Purposes

We may use your personal information where necessary to:

• Comply with legal obligations.
• Respond to lawful requests from authorities.
• Keep accounting, tax, and business records.
• Enforce our terms, policies, and agreements.
• Resolve disputes.
• Protect our legal rights.

4. How We Share Personal Information

We may share your personal information with trusted third parties where necessary to operate our business and provide our services.

This may include sharing information with:

• Shopify, which powers our online store.
• Payment providers, to securely process transactions.
• Delivery companies, couriers, suppliers, and fulfilment partners, to deliver your order.
• Customer support platforms, to help us respond to enquiries.
• Email marketing platforms, to send newsletters, offers, and order-related emails.
• Analytics providers, to understand website performance and customer behaviour.
• Advertising partners, to help deliver and measure relevant advertising.
• Review platforms, where you choose to leave or receive review requests.
• IT, security, and cloud service providers, to operate and protect our systems.
• Professional advisers, including accountants, legal advisers, insurers, and consultants.
• Authorities or regulators, where required by law.

We only share personal information where there is a legitimate reason to do so and where appropriate safeguards are in place.

5. Relationship With Shopify

Our website is powered by Shopify, which enables us to operate our online store, process orders, manage products, and provide ecommerce services.

When you use our website, information you provide may be processed by Shopify and its service providers in order to operate and improve the store.

Shopify may process personal information in countries outside the United Kingdom or European Economic Area. Where this occurs, appropriate safeguards are used where required by applicable data protection laws.

Shopify may also process certain information independently for purposes such as security, analytics, fraud prevention, performance improvement, and platform functionality.

6. Cookies and Similar Technologies

Our website may use cookies, pixels, tags, and similar technologies to operate effectively and improve your shopping experience.

These technologies may be used to:

• Remember your preferences.
• Keep items in your basket.
• Enable checkout functionality.
• Analyse website traffic.
• Understand customer behaviour.
• Improve website performance.
• Personalise content.
• Deliver and measure advertising.

You can manage or disable cookies through your browser settings. However, some parts of our website may not work properly if cookies are disabled.

For more information, please refer to our Cookie Policy where available on our website.

7. Third-Party Websites and Links

Our website may include links to third-party websites, platforms, payment providers, finance providers, social media platforms, or other online services.

We are not responsible for the privacy practices, content, security, or policies of third-party websites.

If you visit a third-party website, you should review their own privacy policy and terms before providing personal information.

8. Children’s Privacy

Our website and services are not intended for children.

We do not knowingly collect personal information from children under the age of 16. If you believe that a child has provided us with personal information, please contact us and we will take appropriate steps to delete the information where required.

9. Security of Your Information

We take reasonable steps to protect your personal information from unauthorised access, loss, misuse, disclosure, alteration, or destruction.

However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.

You are responsible for keeping your account login details secure. We recommend that you do not share your password or account access with anyone.

10. How Long We Keep Your Information

We keep your personal information only for as long as necessary for the purposes set out in this Privacy Policy.

This may include retaining information to:

• Fulfil orders and provide customer support.
• Manage returns, refunds, and warranties.
• Keep accounting, tax, and legal records.
• Resolve disputes.
• Prevent fraud.
• Comply with legal obligations.
• Enforce our terms and policies.

When personal information is no longer required, we will delete, anonymise, or securely store it in accordance with applicable laws.

11. Your Rights

Depending on where you live, you may have rights in relation to your personal information.

These may include the right to:

• Request access to the personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of your personal information.
• Request restriction of processing in certain circumstances.
• Object to certain types of processing.
• Request a copy of your personal information in a portable format.
• Withdraw consent where we rely on consent to process your information.
• Opt out of marketing communications.

These rights are not absolute and may be subject to legal exceptions.

To exercise your rights, please contact us using the contact details provided on our website.

We may need to verify your identity before responding to your request.

12. Marketing Preferences

If you have opted in to receive marketing emails, you can unsubscribe at any time by clicking the unsubscribe link in our emails.

You may also contact us to update your marketing preferences.

If you unsubscribe from marketing communications, we may still contact you with non-marketing messages relating to your order, account, delivery, returns, warranty, or customer service enquiries.

13. International Transfers

Some of our service providers may process or store personal information outside the United Kingdom or European Economic Area.

Where personal information is transferred internationally, we will ensure that appropriate safeguards are in place where required by law. This may include recognised data transfer mechanisms, adequacy decisions, or contractual protections.

14. Complaints

If you have concerns about how we handle your personal information, please contact us first so we can try to resolve the issue.

If you are not satisfied with our response, you may have the right to lodge a complaint with the UK data protection authority, the Information Commissioner’s Office, or another relevant supervisory authority depending on where you live.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, legal obligations, or data handling practices.

The updated version will be posted on our website with a revised “Last updated” date.

Your continued use of our website after changes are posted means you acknowledge the updated Privacy Policy.

16. Contact Us

If you have any questions about this Privacy Policy, how we handle your personal information, or if you would like to exercise your privacy rights, please contact Your Fitness Hub using the contact details provided on our website.